ramp.special / latest issue
ramp.special #1
New Horizon
The future doesn't have it easy with us at zhr moment - and we with it, which is only fair. Optimism and confidence become a matter of attitude, the resulting attitude towards life develops as a consistent addition. In a way, as a reward. And this is where the BMW E3 comes into play, which was already heading towards the future at the end of the 1960s. An innovative, forward-looking wonder car - and at the same time a reflection of the spirit of the times. The art lover and car enthusiast Christian Zschocke has had a BMW E3 transformed into a work of art, and the name "New Horizon" becomes the program here. A plea and symbol for a positive, cheerful spirit of optimism about the future. And because a wonder car understood in this way is wonderfully good for us right now, we spontaneously dedicated a whole special to it.
