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ramp.special #1

New Horizon

The future doesn't have it easy with us at zhr moment - and we with it, which is only fair. Optimism and confidence become a matter of attitude, the resulting attitude towards life develops as a consistent addition. In a way, as a reward. And this is where the BMW E3 comes into play, which was already heading towards the future at the end of the 1960s. An innovative, forward-looking wonder car - and at the same time a reflection of the spirit of the times. The art lover and car enthusiast Christian Zschocke has had a BMW E3 transformed into a work of art, and the name "New Horizon" becomes the program here. A plea and symbol for a positive, cheerful spirit of optimism about the future. And because a wonder car understood in this way is wonderfully good for us right now, we spontaneously dedicated a whole special to it.
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Article from ramp.special #1

Life & Style

All good things come in 3(D): BMW Art Cars go virtual

What happens when you combine cars, art and the digital world? BMW demonstrates this with its virtual Art Cars: it's going to be pretty nice. The best part: Little by little, fans of the racy works of art can marvel at more and more models.
Life & Style

15 ½ Rules for the future – and one ramp.special

"The future is really about self-transformation," says German trend researcher Matthias Horx. But the future can also be a new horizon, we say. And, matching the 15 and a half future tips from Horx, we transform the new ramp.special into an issue all about the "New Horizon" art car.
Automotive

"New Horizon" Art Car BMW E3: The idea behind Wundercar and ramp.special

A car that is supposed to inspire you to set off freshly to new horizons. We are happy to follow suit and make his name "New Horizon" part of our programme: a plea for a positive, cheerful mood of departure characterised by optimism about the future. And because such a miracle car is wonderfully good for us right now, we spontaneously dedicated a whole special to it. And we talked to the initiator of the "New Horizon" project Christian Zschocke.

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