Australian Open with a difference: Adidas and Parley show floating court
"Australian Open" on the open sea: Adidas and Parley for the Sea have presented a floating tennis court made of recycled plastic during the first Grand Slam tournament in 2022 - in the middle of the world-famous Great Barrier Reef. However, no matches of the tournament will take place off the Australian coast; the purpose of the installation is quite different: together, the companies want to draw attention to the pollution of the world's oceans by plastic waste. The two brands have been working together since 2015 and use marine plastic for joint collections. But the recycled court on a working beacon is literally a new dimension of joint commitment. After installation, the tennis court was donated to a local school.
Also part of the latest project: a dedicated performance apparel line for tennis players, also made from marine plastic and inspired by the colours of the Great Barrier Reef. By 2025, Adidas' entire portfolio is to be transformed and free of newly produced polyester. What will happen to the tennis balls that went overboard during the oceanic match? The two companies have not revealed. But the solution is quite simple: a quick cool-down between two matches never hurt anyone.