Cool, calm, clean: we meet Max Missoni and the Polestar Precept

When you start a new car brand, you can do things that no predecessor has dared - including designing a sculpture on four wheels called »Precept«. This is precisely why ramp editor-in-chief and publisher Michael Köckritz also elaborates on the study's design language during a »car wash« with Polestar design chief Max Missoni.
Text Marko Knab
Photo Matthias Mederer · ramp.pictures

The intersection of art, architecture, a cleaning rag, and the future can currently be found in Gothenburg. More specifically: A hall on the Volvo Car Group campus at the Torslanda headquarters, only a stone's throw away from the gleaming white »Polestar Cube.« And it's called Precept. We'll be taking a look at it today during a »car wash» with design chief Max Missoni. Which first of all raises the question of what the Precept actually is? At first glance, an electric study with a particularly aerodynamic and pioneering design. And for Polestar itself, at least, not a classic concept car, but rather a statement of intent. One that embodies the principles of the premium brand from Sweden - with state-of-the-art infotainment & safety technology, sustainable materials included.

And for design chief Max Missoni himself? »We're talking about a fastback, a grand coupe or a GT with an extreme amount of space in the second row,« he explains during the meeting with ramp editor-in-chief and publisher Michael Köckritz. And this GT is puristic, but sensual at the same time. He also uses the term »sculpture« when hand-washing his Polestar project. This is no coincidence, as quickly becomes apparent when asked about his influences: »I'm someone who is inspired by architecture and contemporary art.« As the son of an architect couple, that's almost a given. While not all of his colleagues share the same background, they at least share the same taste.

Maximilian Missoni is the son of an architect couple. "I practically grew up with design in Graz," he says today. His industrial design studies in Austria were followed by studies at the Royal College of Art in London. From 2002 to 2012 he worked as a designer at Volkswagen before moving to Volvo. Missoni has been Head of Design at Polestar since July 2018.

After all, personality and a sense of style now matter more than portfolio: »We're a small team, but we all have a similar aesthetic sensibility, and we inspire each other.« Which in turn, worked perfectly for the Precept - because, in the end, the result is a design that packs a punch. And a car that will be just as convincing in the soon-to-be-released road version, Max Missoni is certain: » The production version of the Precept is also something we won't have to be embarrassed about. It's going to be a beast.«




Read the entire interview with Max Missoni now in ramp #55 - where the designer explains not only how the interior will become sustainable - but also what will shape the vehicle technically and aerodynamically. Oh yes: he also reveals Polestar's further plans to us.

mehr aus dieser ausgabe


ramp shop


Latest articles

Outfit of the day: »What have you got?«

Let's talk about lasting effects. Marlon Brando achieved this not only with the sentence above in the film "The Wild One" - it was Brando's dry answer to the question of what he was rebelling against - but also with his look.

Reeves Reloaded

Keanu Reeves has established a reputation as an action star and in recent years has gained an almost cult-like following for his genuine likeability. Oddly enough, it is precisely this combination that has allowed the fifty-seven-year-old actor to maintain something that can’t be faked: coolness.

Of quaking and living: Kurt Molzer rides the '69 Charger R/T

Since Kurt started writing for ramp again and driving these insane, up to 1,000 horsepower supercars, he's been losing more and more touch with and interest in normal life - according to himself. What helps? Hopefully this completely normal madness behind the wheel of a 1969 Dodge Charger.

The fabric of dreams: Alcantara at Autostyle 2021

Beautiful, lightweight and often found in fast cars: that's Alcantara. You could also say: The somewhat different fabric. The microfiber multi-talent is not only suitable for motorsports, but also has fashion and astronomical potential - as Filippo Taiani shows us at Autostyle 2021.