Mitja Borkert and the Lamborghini Principle

Extreme impact, knowing what you're doing and high speed on the road to the future. These are topics that ramp editor-in-chief and publisher Michael Köckritz talked about with Lamborghini chief designer Mitja Borkert. And then, of course, it's also about the appearance of the bolides from Sant'Agata Bolognese. Five questions.
Text Michael Köckritz
Photo Lamborghini für ramp

When people see a Lamborghini, what message does it communicate right away?
The Lamborghini design is the result of almost sixty years of design history – and it remains as innovative and forward-looking as ever. We work hard on that. A new Lamborghini leaves no one cold, and I want the observer to take their time and discover the design like a fabulous gourmet dish, because we designers are artists and chefs all rolled into one, and it is our ambition to deliver the best possible performance.

The new edition of the legendary Countach is much more restrained compared to the rest of the portfolio. Why is that?
I’ve wanted to implement this design language ever since I started at Lamborghini. But the time simply wasn’t right before –and I’m always very respectful of a brand’s established shapes. We started off by setting the cornerstones of our design diversity. Besides, something that really has to be right for me is the rhythm. The Countach LPI 800-4 takes the essence of the original and beautifully translates that classic 1970s shape in line with the technical challenges of today. We weren’t looking for a retro design, but a modern interpretation.

"I want the observer to take their time and discover the design like a fabulous gourmet dish, because we designers are artists and chefs all rolled into one."

Mitja Borkert

What does a Lamborghini like that tell us about the brand? What are the current defining elements here?
The most important statement of our design language is the silhouette. Everyone will have seen a Lamborghini at some point, at least from a distance: a Lamborghini is immediately recognizable as a Lamborghini. It’s that typical architecture, the hexagonal shape of the cabin with the recessed windows and almost horizontal roof. That all makes it stand out so clearly from all the other supercars out there.

How trendy can or should a Lamborghini be?
We are never trendy. An important theme is not to always follow the latest trend, like the lines of light, for example. Instead, our focus is on the iconic light signatures such as the Y or the hexagon.

You’re the brand’s chief designer. To what extent do you shape the Lamborghini brand and where are your limits?
I’m very satisfied with my influence on the brand. The design is the most important reason why people buy a Lamborghini. CEO Stephan Winkelmann teases the absolute maximum out of me, which is very fulfilling. It’s also so refreshing to work with other partners, which results in yachts, motorcycles or lamps. The Lamborghini design is extremely universal.

→ You can read the complete exclusive interview of Michael Köckritz with Mitja Borkert in the upcoming ramp #57 "Really?". In addition to design principles, it also deals with embarrassing drive-off moments, designer clichés that you can say goodbye to - but also with Lamborghini's understanding of luxury and sustainable aspects with a view to the future.

mehr aus dieser ausgabe


ramp shop


Latest articles

To Be Continued: Jaguar Continuation Cars

On World Cat Day, we look to England - where Jaguar recently unveiled the C-Type, the next of its Continuation Cars. Driving it is an adventure of the unforgettable kind. One of the reasons for this is how incredibly uncomfortable it is to sit in a Jaguar C-Type or E-Type Lightweight. But not only that. It's also a lot of fun.

Clear as daylight: Cool products for hot days

The summer is currently in top form - and we want to follow suit. With the best gadgets and must-haves for the most beautiful time of the year. Our guide for all those who still don't have the right swimsuit - or are looking for the perfect pair of sunglasses as well as the ideal entertainment.

Art. Déco. Racer. The Bugatti Type 59/50 BIII

There are rare and legendary cars. And then there is the Bugatti Type 59/50 BIII, also known among connoisseurs as the »Cork Car.« And no, it's not just its elegant bodywork that makes it special. Rather, its entire history is incredible - and incredibly exciting. Also for the Molsheim brand itself.

Brad Pitt: A Hollywood Fairy Tale

In his latest film, "Bullet Train," Brad Pitt plays a hit man who gets involved in a decidedly wild train ride with a happy ending. Which brought us to the question: Is Brad Pitt happy? In an interview with the 58-year-old, it becomes clear which cognitive processes the actor went through - and which principle he followed to find this feeling.