Deus Ex Machina: Café Racer Coolness

Faith has always brought forth special places. Ever since the divine spark slipped out of the machine with Deus Ex Machina, it has also worked with coolness. Around the world in five locations from Sydney to L.A.
Text Bernd Haase
Photo Jason No & Nevin Pontious, Delicious Places, gestalten 2019

Before we get to the Deus Ex Machina brand, let’s make one thing clear: café racers are not motorcycles that stand around in front of cafés, they are sportily converted bikes with a cool look that have been reduced to the bare essentials. But that doesn’t mean they can’t stand in front of cafés. Or inside them. On the contrary. If you think both of these things together, the way Deus Ex Machina does, it becomes a way of life that celebrates individualism as a community project. Though you don’t necessarily have to have a bike between your legs to understand that – pickup trucks or skateboards will do just as well.

You don’t have to cruise up to Deus Ex Machina on a café racer. You just need to have the right outlook on life. In other words, a hot rod will do just fine.

→ Read more about Deus Ex Machina in ramp #57 »really?«

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