Die pure Vorfreude aufs Fahren: BMW präsentiert den neuen M5

Unkonventionell. Weil zunächst virtuell. Die Weltpremiere des neuen BMW M5 fand bereits am 22. August 2017, einige Wochen vor der IAA und damit noch vor dessen offiziellen Markteinführung, statt. Dies geschah weder auf einem Concours d'Elegance, wie so oft, noch im Rahmen einer gigantischen Show an einer eigens dafür angemieteten extra-coolen Location. Ort der Enthüllung war Europas größte Messe für interaktive Spiele und Unterhaltung, die GamesCom in Köln. Genauer: Der Trailer des Electronic Arts-Megasellers »Need for SpeedTM Payback«.

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Labello, chewing gum and potato chips

For our ramp #49 - Higgledy Piggledy we flew to New Zealand for the launch event of the new Jeep Gladiator. It turned out to be a real off-road adventure that a pair of sneakers didn't survive. Additionally, it left us with the serious question: how do you actually survive in the wilderness in extreme cases?

Cool pages: Our top 5 Steve McQueen books

There are different ways to approach the »King of Cool«. Very few have come as close to him as his wife Barbara. Or had the pleasure of photographing him in private. But there are still his vehicles. And Le Mans. Five worthwhile books about Steve McQueen, who would have turned 90 on March 24.

Like a wild Steve

Steve McQueen is the unchallenged king of cool. On screen. And on the track. But what does it look like behind the scenes? Everything different? Not everything. But some.

Stay home? Stay cool!

There's only one thing that helps right now: Staying cool. Our inspiration for this is Steve McQueen. The actor would have celebrated his 90th birthday today. Reason enough to look at six more or less known facts about the »King of Cool«.