Die pure Vorfreude aufs Fahren: BMW präsentiert den neuen M5

Unkonventionell. Weil zunächst virtuell. Die Weltpremiere des neuen BMW M5 fand bereits am 22. August 2017, einige Wochen vor der IAA und damit noch vor dessen offiziellen Markteinführung, statt. Dies geschah weder auf einem Concours d'Elegance, wie so oft, noch im Rahmen einer gigantischen Show an einer eigens dafür angemieteten extra-coolen Location. Ort der Enthüllung war Europas größte Messe für interaktive Spiele und Unterhaltung, die GamesCom in Köln. Genauer: Der Trailer des Electronic Arts-Megasellers »Need for SpeedTM Payback«.

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