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Life & Style

Fun Fountain: Deus Ex Machina, Berlin

It all started with side-mounted surfboard carriers for motorcycles, followed by a series of custom bikes. But how does a greasemonkey motorcycle shop end up with a hipster branch in Berlin that includes a store, restaurant and rooftop bar?
Text Iris Soltau
Photo Presse

Quite simple: through their joy of tinkering and building. The bikes were followed by a sportswear collection. And today there are stores all across the world from Sydney to Tokyo to L.A. Now Deus has opened its first lifestyle temple in Berlin – complete with an indoor standing wave where you can try out your new wetsuit right after you buy it. Which just leaves one question: What is the real challenge here? Staying up while riding the wave? Or being able to pronounce the name of the new flagship store – The Fountain of Eternal Effervescence – without tripping over your own tongue?

Deus Ex Machina: The Fountain of Eternal Effervescence.

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ramp #57

Really?

If you think logical thinking is the perfect epistemological tool, you’d better put this magazine aside right now. Unfortunately, life is not unconditionally logical. More like merrily untamed. But no matter.

People may think logically – but also always intuitively. The ideal philosophical method: …

ramp #56

All in Good Time

Control-freak decision-makers are going to need nerves of steel. Because the culture of senseless activism is here to stay. “Change” is the mantra of constant transformation, “innovation” the refrain that defines the prevailing imperative. The visionary is happily galvanized and electrified by both …

ramp #55

Say Watt?

Moin! We find joy. In the North Germans. They are generally regarded as cold and unapproachable. Exuberance is a foreign word to them. The greeting behavior contributes to the consolidation of the first impression, for the North Germans an implied nod is sufficient. Particularly good-humored specime…