Fun Fountain: Deus Ex Machina, Berlin
Quite simple: through their joy of tinkering and building. The bikes were followed by a sportswear collection. And today there are stores all across the world from Sydney to Tokyo to L.A. Now Deus has opened its first lifestyle temple in Berlin – complete with an indoor standing wave where you can try out your new wetsuit right after you buy it. Which just leaves one question: What is the real challenge here? Staying up while riding the wave? Or being able to pronounce the name of the new flagship store – The Fountain of Eternal Effervescence – without tripping over your own tongue?
Deus Ex Machina: The Fountain of Eternal Effervescence.