Function follows form: Lamborghini at Autostyle 2021
Ferruccio Lamborghini was a man of simple principles. Consistent in his decisions. At times uncompromising. When it came to the look of a Lamborghini, he had developed a simple yet just as convincing method: Whenever he drove around in one of his cars, he would observe the people at the side of the road. If they didn’t turn around and stare with wide-open eyes, then the style was not good enough. A reminder: With this style, a mix of novel design and technological innovation, Ferruccio Lamborghini gave the established sports car makers of the 1960s a sound thrashing. First and foremost, of course, came Lamborghini’s neighbour in Maranello. Mitja Borkert, head of design in Santa’Agata since May 2016, makes a contemporary comparison: “For me, Ferruccio Lamborghini was the Elon Musk of the 1960s sports car makers.”
Autostyle began as a competition for students from European design schools - and became a real success: in the meantime, in addition to the colloquium, an exhibition of vehicles and numerous workshops have become part of the programme. The 2021 edition takes place virtually and is open to the public via exclusive livestreams - register now!
Borkert feels committed to this tradition. For him, the Ferruccio Lamborghini style culminated in the Countach designed by Marcello Gandini. “The Countach is a pure sculpture, the unadulterated essence of what makes a Lamborghini a Lamborghini.” From the Countach, Borkert derives what he calls the Gandini line, a sort of DNA building block that defines every Lamborghini from the Countach to the Diablo, the Murciélago and the Gallardo to the Aventador and Huracán, the Urus and of course the Terzo Millennio. A line, so simple and memorable, that even a child will associate it with a Lamborghini.
“Whenever I draw the Gandini line, my son gets all excited and shouts: Papa, it’s a Lamborghini!”
Lamborghini was and remains loud. So what about the future? The Terzo Millennio gives us a hint of things to come and they're electric. In accordance with a decision by the company's management. But before that, Lamborghini is still gathering momentum - and with the Countach LP800-4, which is inspired by its own history, the Gandini line and a mildly hybridised V12. And Mitja Borkert will probably talk about nothing less during the Autostyle. The graduate of the Pforzheim Design University has already surprised us several times though.