Function follows form: Lamborghini at Autostyle 2021

On 7 October, the Autostyle Design Comeptition starts - as a digital event with exclusive livestreams and workshops, for which you can register now. Also taking part: Lamborghini chief designer Mitja Borkert, who will be appearing for the Italian brand on 25 November.
Text Alfred Rzyski
Photo Lamborghini

The Autostyle 2021 with Lamborghini, Volvo, Ford, Ferrari, Bulgari and Maserati.

Register now!

Ferruccio Lamborghini was a man of simple principles. Consistent in his decisions. At times uncompromising. When it came to the look of a Lamborghini, he had developed a simple yet just as convincing method: Whenever he drove around in one of his cars, he would observe the people at the side of the road. If they didn’t turn around and stare with wide-open eyes, then the style was not good enough. A reminder: With this style, a mix of novel design and technological innovation, Ferruccio Lamborghini gave the established sports car makers of the 1960s a sound thrashing. First and foremost, of course, came Lamborghini’s neighbour in Maranello. Mitja Borkert, head of design in Santa’Agata since May 2016, makes a contemporary comparison: “For me, Ferruccio Lamborghini was the Elon Musk of the 1960s sports car makers.”

Autostyle began as a competition for students from European design schools - and became a real success: in the meantime, in addition to the colloquium, an exhibition of vehicles and numerous workshops have become part of the programme. The 2021 edition takes place virtually and is open to the public via exclusive livestreams - register now!

Borkert feels committed to this tradition. For him, the Ferruccio Lamborghini style culminated in the Countach designed by Marcello Gandini. “The Countach is a pure sculpture, the unadulterated essence of what makes a Lamborghini a Lamborghini.” From the Countach, Borkert derives what he calls the Gandini line, a sort of DNA building block that defines every Lamborghini from the Countach to the Diablo, the Murciélago and the Gallardo to the Aventador and Huracán, the Urus and of course the Terzo Millennio. A line, so simple and memorable, that even a child will associate it with a Lamborghini.

“Whenever I draw the Gandini line, my son gets all excited and shouts: Papa, it’s a Lamborghini!”

Mitja Borkert

Lamborghini was and remains loud. So what about the future? The Terzo Millennio gives us a hint of things to come and they're electric. In accordance with a decision by the company's management. But before that, Lamborghini is still gathering momentum - and with the Countach LP800-4, which is inspired by its own history, the Gandini line and a mildly hybridised V12. And Mitja Borkert will probably talk about nothing less during the Autostyle. The graduate of the Pforzheim Design University has already surprised us several times though.

Autostyle 2021 with Lamborghini, Volvo, Ford, Ferrari, Bulgari and Maserati - register now for the exclusive livestreams!

ramp shop

Latest articles

ramp #55 - Say Watt?

Moin! We find joy. In the North Germans. They are generally regarded as cold and unapproachable. Exuberance is a foreign word to them. The greeting behavior contributes to the consolidation of the first impression, for the North Germans an implied nod is sufficient. Particularly good-humored specimens let themselves be carried away to a »Moin».

Express Yourself: Grason Ratowsky

Grason Ratowsky has worked as creative director for several agencies in New York and spent many years in product design. Today the thirty-six-year-old artist lives on Mallorca for most of the year. And paints. We wanted to know what role the subconscious plays in his work and whether an artist has to be unhappy in order to be successful. Although Ratowsky himself makes a very satisfied impression.

Time for luxury: Bulgari opens the Autostyle live Workshops

Following last week's kick-off, Autostyle 2021's first workshop is set for today: Fabrizio Buonamassa will guide visitors through the development of Bulgari's in-house luxury watches and the fusion of Italian design culture with Swiss watchmaking skills

Really Fast

This is a story full of ups and downs, starting with our author almost not being allowed into Italy to drive the Ferrari SF90 Stradale Assetto Fiorano. Which would have made for a lot of frustration and certainly a lot of noise on what is now an international day of screams of frustration. All went well, of course.