Looking good: the Autostyle Design 2021

What makes perfect (automotive) design? At tomorrow's launch of the Autostyle Design Competition, interested parties can find out exactly that. And learn from the best in workshops: Design greats from Ferrari, Lamborghini, Maserati, Ford, Volvo - but also luxury brands like Bulgari and Alcantara. By the way: We are also in on the action. As a cooperation partner.
Text Alfred Rzyski
Photo Maserati

Autostyle 2021 with Maserati, Lamborghini, Volvo, Ford, Ferrari and Bulgari.

→ Register now and watch live as of tomorrow!



"The ordinary gives the world its existence, the extraordinary its value.", Oscar Wilde once said. He may have been a writer rather than a car designer - cars didn't exist in his day for lack of being invented - but he would certainly have got on well with the creative minds, coachbuilders, and coachbuilding experts from Italy's Motor Valley. After all, their specialty is extraordinary designs that stand out from the average. Like the iconic, brutal Lamborghini Countach, the unmistakable Ferrari bolides, or the ultra-modern and equally elegant Maserati MC20. The bodywork experts from Berman, also based in the Po Valley, can be included in this line-up. In 2004, with their passion for the extraordinary, they initiated the Autostyle Design Competition, a competition for special designs. Meanwhile, supported by numerous experts from the industry, the Italian trade magazine "Auto & Style" - and us from ramp.

At the second edition in 2005, things are therefore also going high: German designer Wolfgang Egger and Horacio Pagani are on site with their respective Alfa Romeo 8C and Pagani Zonda. Which in turn, attracts numerous guests and raises the question: "How does such a vehicle come into existence in the first place?" In addition to answers, the following years also see the next step of Autostyle: a pure design competition evolves into a force to be reckoned with, and a now is an international meeting of the who's who in automotive design - with workshops and lectures where people philosophize about design and the development of cars. For purely geographical reasons, the focus is often on Italy - but brands such as Ford, Volvo, and Toyota now also take part.

Until 2019, Autostyle always took place live and on-site, before the event was forced into the digital world in 2020, like many others. What at first sounds like a setback, in retrospect, turns out to be a blessing and the next step in the event concept: the current 18th edition, supported by ramp, will again take place digitally - and thus enable participants from all over the world to take part after registering. The workshop series kicks off tomorrow, October 7th, at 4 p.m. - with the key speakers as well as a general introduction. In weekly intervals until December 9th, the individual designers will then appear on behalf of their brands. The Italian luxury brand Bulgari will kick things off, followed by car manufacturers Volvo and Ford. The calendar for the live streams, which always start at 4 p.m., is as follows:

  • 7. October 2021: Auftaktveranstaltung
    1. October 2021: Fabrizio Buonamassa for Bulgari
    1. October 2021: Robin Page for Volvo
    1. October 2021: Paul Wraith for Ford
  • 4. November 2021: Matteo Battistion for Luxottica
    1. November 2021: Lance Scott for Toyota
    1. November 2021: Flavio Manzoni for Ferrari
    1. November 2021: Mitja Borkert for Lamborghini
  • 2. December 2021: Filippo Taiani for Alcantara
  • 9. December 2021: Klaus Busse for Maserati


Autostyle 2021 with Maserati, Lamborghini, Volvo, Ford, Ferrari and Bulgari - register for the exclusive livestreams now!

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