New Era of Lotus

Tempus mutantur, says the Latin, and we say: you can be particularly relaxed about change if you not only go along with it, but also shape it yourself. See Lotus: The legendary racing brand says goodbye to the combustion engine and starts into a new electric era, and both in the way it should be - completely unafraid.
Text Patricia Jell
Photo Lotus

There are clubs that you would like to be a member of. The "two-second club" is definitely such a society, and Lotus has a brand-new entry ticket for us: the Lotus Eletre. The all-electric SUV not only gets from a standstill to one hundred in under three seconds, it is also a powerhouse in other respects, so much so that Lotus chooses the term "hyper-SUV" to describe its latest model. However, the car signals more than just a new model for Lotus: the brand's first SUV also marks a milestone in its history, according to Matt Windle, Lotus' CEO.

With the Eletre, Lotus is fully embarking on a new era that will be all-electric - from their 80th birthday in 2028, the British want to build only e-cars, and with the appropriate attitude, as the dramatic design of the SUV alone makes clear. What will not change, however, are the core principles and the Lotus DNA, which is fed by more than 70 years of sports car design and technology.

After all, you can't even think of Lotus without racing and racing without Lotus. Le Mans legend, 74 Grand Prix victories, extremely successful innovation machine in Formula 1, countless victories and championship titles - and always the guarantor of technical innovations.

You don't strip away a history like that, you use it for your own transformation. The British sports car manufacturer is to become a global performance brand, the combustion engine is to be replaced by fully electric models. The Emira, Lotus' last combustion engine, was recently launched on the market, and the SUV Eletre and the electric hyper-sports car Evija clearly show where the journey is heading - and we like to take a closer look.

Read more about the all-electric vision, the new design language and Lotus' model offensive in the interview with Niels de Gruijter, Executive Director Lotus Cars Europe, in ramp #59.


ramp shop


Latest articles

A Rainy Day Out: Kurt Molzer meets the McLaren 765LT Spider

When the skies open their floodgates, the Formula 1 season is over again, the McLaren 765LT is wearing semislicks and the weather forecaster really has no idea about life, the only thing that helps is to take courage from the performances of the Formula 1 rain masters. A dry spare shirt and a raw potato don't hurt either.

AirCar: Above the Clouds

People have been dreaming of flying cars for what feels like an eternity, but nothing has ever really come of it. Countless companies are experimenting with all kinds of aerial vehicles these days, but none of them look very much like cars. With one exception: the AirCar by Štefan Klein.

You Are What You Drive

Repeated research has shown that merely thinking you’ve got athletic prowess can improve your health. So just imagine what could happen behind the wheel of a Range Rover Sport.

What’s popping, Stuttgart: ramp meets STARTCOLLECTIONS

On Saturday, December 3, 2022, STARTCOLLECTIONS' pop-up gallery will open for one day in Dorotheenquartier - ramp will be a guest and provide some photos. Read all information about the event here.