ramp #53 - Paradise Is Half as Nice

Let's focus on the positive, the joy of life, the desire to shape things. Suddenly the world is ours, the future anyway. Just like back then, at the end of the 60s and beginning of the 70s. A magazine that revives the spirit of those years and at the same time translates it into the present day.
Text Michael Köckritz
Photo ramp.pictures

Who needs Paradise? Heaven on earth is so much more fun. More tangible, more accessible, above all more doable. It’s up to us. We see what we expect to see. Optimism and good cheer become a matter of attitude. So we focus on the positive things, lust for life, desire to create. Suddenly the world belongs to us, and the future as well.

Just like it was back in the late sixties and early seventies. The will to change the world. For a better tomorrow. The spirit of the time was infused with an optimism about the future. People’s hopes and dreams were inspired by a fundamental trust in the world and in the functioning of man-made technologies and systems. Everywhere you turned, there was a bright horizon of wondrous opportunities. Everything seemed possible. And with a little courage, combined with a rebellious glee, it became possible. The world gave us Apple, Microsoft and computer games, the Concorde and the moon landing, miniskirts. Cars like the Lamborghini Miura and the Countach served as a delightful encore.

Our latest issue of ramp brings this late-sixties spirit back to life, translating it into the present. Always asking “Why?” and searching for the real meaning of things. Open, colorful, full of life. Spring and summer are beckoning, sun and warmth and sky-blue days. Our cars, motorbikes and bicycles await, we are curious, our senses on the alert.

Here’s wishing you lots of reading enjoyment with ramp#53!

ramp #53

Paradise is Half as Nice

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