Real design for real people: Autostyle 2022

What constitutes perfect (automotive) design? The Berman Autostyle Design Competition has long and consistently pursued this question and took place for the 19th time in 2022. After a digital intermezzo, the get-together of the best car designers finally took place "face to face" again - at Villa Schiarino Lena.
Text Marko Knab
Photo Autostyle

Good design always starts with a good idea. And a pen that meets a white sheet of paper. Only fitting that the 19th edition of the Autostyle Design Competition, after a digital intermezzo, also finally took place "analogue" again. Because: In the end, the designers' designs are made for reality - and not for the screen. In the Villa Schiarino Lena, visitors once again experienced extraordinary designs by the bodywork experts and carmakers from the Italian Motor Valley. Among them: the new, iconic and brutal Lamborghini Countach, the unmistakable Ferrari bolide 296 GTB or the baroque Pagani Huyara Codalunga. Once again, the car body experts from Berman in the Po Valley, who have been organising the Autostyle since 2004 and who cultivate the competition for special designs out of a passion for the extraordinary, had invited the participants.

The meeting for the 19th edition at Villa Schiarino Lena was part of a long tradition: while German designer Wolfgang Egger and Horacio Pagani had shown off their respective Alfa Romeo 8C and Pagani Zonda creations at Autostyle 2006, Lamborghini's Mitja Borkert has since made his mark. That he was on site again this time? It goes without saying. Just like the visit of Maserati's Pablo German D'Agostino and Ferrari's Carlo Palazzani, who brought along their latest creations. For Pagani, two important personalities were present this time: Lorenzo Kerkoc, Head of Pagani Special Projects and Mattia Gessi, who accompanied the latest vehicle "Utopia" as project manager.

Which in turn attracted numerous guests and raised the question: "How is such a vehicle created in the first place?" In addition to answers, the now international meeting of the who's who in automotive design also offered workshops and lectures where people philosophised about design and the development of cars. For purely geographical reasons, the focus was often on Italy - but Toyota did not miss the opportunity to finally be there again on site.

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