Shanghai, Paris & Toronto: Let's go shopping!

If you’re in the mood for skateboarding, some weed or a pair of new sneakers, we’ve got good news for you: There are some very, very cool stores out there catering to just these desires.
Text Wiebke Brauer
Photo Presse

Shanghai: Avenue & Son

Founded in 2014 by skateboarders Stephen Khou, Jeremy Hu, Boss Xie and Dan Leung, Avenue & Son got off to a meteoric start in the Chinese skater scene. Pop-up stores and collaborations with major labels like Vans soon followed and their fashions became popular not only with skaters but also with musicians and celebrities. Now Avenue & Son is opening its first flagship store on the fourth floor of the brand-new Taikoo Li Qiantan high-end shopping center. Bring your own board and you even can roll directly into the store from the skate park located out front.

→ Avenue & Son on Instagram: @avenueandson

Toronto: Superette

Who would have thought that a cannabis dispensary could look this good? Superette, a leading Canadian cannabis retailer, has opened seven stores in Toronto since marijuana was legalized in 2018. But their latest store is a real treat. With a 1960s Italian deli aesthetic, the store features a series of interactive elements, including a special “munchie phone” that serves as a direct line to the neighboring Jewish deli Rose & Sons for pick-up orders.

Paris: Nike Innovation Store 002

How will we be shopping in the future? The three Nike stores called House of Innovation show us one possible way. The most recent to open was the four-story House of Innovation 002 on the Champs-Élysées. The centerpiece of the store is the Mission Control wall-to-wall installation, which connects shoppers to the sports community but also displays weather data and special offers. The store also offers buyers a Bra Fit by Nike Fit service, offering digital, personalized fit recommendations for sports bras, as well as a Kids Pod area and a SneakerLab in the basement.

Xi’an: X11 Toy Collection Store

In case you don’t immediately think of a toy store when you see this picture – you’re not alone. X11 is a relatively young Chinese company focused on Generation Z whose stores display their toys, comics and figurines like works of art. The second store (after Shanghai) is designed like a spaceship inside, with the checkout area in the cockpit – where the prices are sure to bring customers back down to earth.

Milan: Onitsuka Tiger Flagship Store

Let’s take a quick look at the history of Onitsuka Tiger. Founded in 1949 by sports fan Kihachiro Onitsuka, the focus initially was on running shoes. In 1977 Onitsuka Tiger was renamed ASICS, an acronym for “anima sana in corpore sano” (a sound mind in a sound body). Our second journey back in time takes us to 2003, when Uma Thurman wore those sensational yellow sneakers with black stripes in Tarantino’s epic Kill Bill, putting the Onitsuka Tiger brand back on the map. These very sneakers can now be yours at the new Onitsuka Tiger Flagship Store in Milan.

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