Threesome: Bugatti-Rimac bundles strong brands under Porsche

Porsche and Rimac have agreed on the formation of a joint venture involving Bugatti. At 8 p.m. Central European Summer Time, Oliver Blume, Mate Rimac and Lutz Meschke plan to announce details at a presentation.
Text Alfred Rzyski
Photo Porsche

Hyper-merger in the hypercar industry: The traditional brand Bugatti and the Croatian electric pioneer Rimac will form a joint venture this year, in which Porsche will also participate. According to the agreement, Rimac will hold 55 per cent of the shares in the new alliance, Porsche 45 per cent. The two top models from Bugatti and Rimac will initially remain in existence: Both the Chiron and the Rimac Nevera will continue to be offered. The Bugatti Automobiles S.A.S. brand will also continue to exist under the new joint venture. All Bugatti models will continue to be manufactured in Molsheim, France.

The new CEO Mate Rimac is optimistic: "This is a really exciting moment. Rimac Automobili has grown very quickly and the joint venture takes the company to a whole new level. Bugatti and Rimac are a perfect fit and both bring essential values: We have established ourselves as an industry pioneer in electric technologies, Bugatti has one of the most exceptional traditions in the history of the automotive industry, with more than a century of experience in developing cutting-edge vehicles. Together, we combine our knowledge, our technologies and our values with the aim of creating very special projects in the future."

Porsche, in turn, will play a strong role in the joint venture as a strategic shareholder. Oliver Blume, Chairman of the Executive Board at Porsche, summarises: "We are combining Bugatti's strong expertise in the hypercar business with Rimac's great innovative power in the promising field of electric mobility. Bugatti brings to the joint venture a brand rich in tradition, iconic products, a loyal customer base and a worldwide dealer network. Rimac contributes new thinking on development and organisation alongside technology."

Under the motto "What's next?" Oliver Blume, Mate Rimac and Lutz Meschke will inform you about the newly created joint venture of superlatives from 8 pm.


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