Time for luxury: Bulgari opens the Autostyle live Workshops

Following last week's kick-off, Autostyle 2021's first workshop is set for today: Fabrizio Buonamassa will guide visitors through the development of Bulgari's in-house luxury watches and the fusion of Italian design culture with Swiss watchmaking skills
Text Alfred Rzyski
Photo Bulgari

Autostyle 2021 with Bulgari, Maserati, Lamborghini, Volvo, Ford and Ferrari - sign up for the exclusive livestreams now!



How to maintain your very own unique style in the jewelry and luxury watch industry and still have great success in the market? Fabrizio Buonamassa knows that pretty well as a designer at Bulgari. And has a good recipe, too: »A designer must be good at sketching - but above all, he must be able to imagine things that do not yet exist,« says the managing director of product development at Bulgari. Whereby that is only one of the qualifications needed. Because development requires even more competencies, which are also repeatedly in demand in the automotive industry: from familiarity with one's own design DNA to the innovative power of a brand and the corresponding awareness of tradition. Combining all of this is demanding.

Buonamassa's own focus is on Switzerland - and on Bulgari's in-house watch manufacturing facility in Neuchâtel. Incidentally, in addition to the uniqueness of the luxury brand, this is also the topic of his workshop at Autostyle 2021 - as is the connection between Italian design culture and Swiss watchmaking. However, the design process of unique timepieces will also be illuminated: Here, the designer explains the development of the timepieces step by step - from the first drawing of a watch in the studio to the construction of the mechanical components to the final product. In the end, this could be very similar to the processes in the automotive industry.

Like last year, the 18th edition of Autostyle, supported by ram, will again take place digitally - allowing participants from all over the world to take part after registering. The series of lectures kicked off on October 7 - with the presentation of the key speakers of the lecture series. The first actual workshop is presented by the Italian luxury brand Bulgari with its Swiss watch manufacture, represented by Fabrizio Buonamassa - the Managing Director of Product Development. The further schedule is as follows:

  • October 7, 2021: Kick-off event
  • October 14, 2021: Fabrizio Buonamassa for Bulgari
  • October 21: Robin Page for Volvo
  • October 28, 2021: Paul Wraith for Ford
  • November 4, 2021: Matteo Battistion for Luxottica
  • November 11, 2021: Lance Scott for Toyota
  • November 18, 2021: Flavio Manzoni for Ferrari
  • November 25, 2021: Mitja Borkert for Lamborghini
  • December 2, 2021: Filippo Taiani for Alcantara
  • December 9, 2021: Klaus Busse for Maserati


Autostyle 2021 with Bulgari, Maserati, Lamborghini, Volvo, Ford and Ferrari - sign up for the exclusive livestreams now!

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