Virgil Abloh and Mercedes-Maybach unveil limited edition S-Class

The culmination of the late Virgil Abloh's collaboration with Mercedes-Maybach: the launch of a limited edition S-Class and Capsule Collection inspired by Project MAYBACH.
Text Jack Weil
Photo Mercedes Benz

Mercedes–Maybach unveils the final chapter of Project MAYBACH - its cooperation with trusted partner, the late polymath artist, architect, creative director, fashion designer and philanthropist, Virgil Abloh. Designed in partnership with Mercedes-Benz Group AG Chief Design Officer Gorden Wagener in 2021, the vehicle
was finalised before Abloh’s untimely passing in November and is available in a strictly limited run of 150 units. The launch coincides with the release of a capsule collection designed by Virgil Abloh and in collaboration with Off-
White™.

The vehicle exterior features the unique two-tone colour combination created for Project MAYBACH. While the upper part of the vehicle is lacquered in a glossy obsidian black, the lower part, side flanks and special forged rims are painted in a sand hue. The highest levels of craftsmanship continue into the vehicle's interior with an identical two-tone colour scheme. The four-seat configuration, steering wheel, doors, lower dashboard and ceiling are lined in black and sand coloured nappa leather, complete with sand coloured décor trims and strips. The highpile floormats are black with a sand coloured leather border and embroidered Mercedes-Maybach logo. To enhance its monolithic appearance, the window frames are painted, and a special Mercedes-Maybach and Virgil Abloh logo is inscribed on the piano black middle of the centre-console, rear cushions, head restraints and door sill panel.

Unique to the limited-edition S-Class is a bespoke user interface, which presents the driver with an even more luxurious variation of the Maybach MBUX suite of cutting-edge technologies. Hand picked visual elements are used to enrich the digital content: from a home button with coloured border and brand logo denoting the edition, to profile pictures decorated with luxurious fashion accessories. The result is an even more intuitive vehicle that exudes the limited edition’s distinctive style from exterior to interior. Every moment the driver spends on the road is elevated.

All that has been created by Mercedes-Benz’ most specialised customization and craftmanship team in the manufaktur in Sindelfingen

All customers will be given a special custom-made wooden box covered in sand coloured nappa leather emblazoned with the Mercedes-Maybach and Virgil Abloh logo. The gift box contains a 1/18 scale replica of the limited-edition car, the two car keys and a carabiner hook. In addition, a special car cover featuring the Mercedes-Maybach and Virgil Abloh logo will be gifted to customers.


ramp shop


Latest articles

Everything in perfect order: the designer Otl Aicher

The holistic design of the 1972 Olympic Games in Munich is still considered Otl Aicher's masterpiece. But the native of Ulm was much more. Namely, he was a convinced democrat, guided by morality and order. Today he would have been 100 years old.

Friday the 13th: The formula for happiness

For the first time this year, we are dealing with Friday the 13th. A good reason to remind ourselves of the formula for happiness on this supposedly unlucky day. And it's actually simpler than you think, even if it doesn't look that way at first glance.

McLaren 765 LT Spider: 24 hours, two shoots - and a mileage limit.

We're not complaining about getting to drive 600 kilometers in a McLaren 765 LT Spider in 24 hours. But rest assured: There are indeed more relaxing activities, too. But that wasn't because of the car, but rather because of the schedule and the mileage limit. On the day of the odometer: the kilometer chronicle of a particularly dynamic production.

Deus Ex Machina: Café Racer Coolness

Faith has always brought forth special places. Ever since the divine spark slipped out of the machine with Deus Ex Machina, it has also worked with coolness. Around the world in five locations from Sydney to L.A.