Wild, wilder, Bronco: Ford and Paul Wraith at Autostyle

It has been gone for 25 years - now it is back: the Ford Bronco. And not just back, but boasting a decidedly striking and self-confident design. How the comeback model of the American icon came into being is now revealed by Ford designer Paul Wraith as part of the digital Autostyle 2021.
Text Alfred Rzyski
Photo Ford

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They say diamonds are created under pressure. And these can also be of the automotive kind: Like the new Ford Bronco, for example. At least that explains why the team around chief designer Paul Wraith presents such a rugged and authentic off-roader. And that's precisely what he'll be talking about at his Ford workshop at Autostyle 2021. The challenges in developing it? Designing a vehicle so perfectly after a good quarter of a century that the rather heterogeneous fan base immediately takes it to their hearts - while also realizing their own ideas. "There were so many things we wanted to do here," he explains.

The end result is more than respectable. And it comes in three variants: One as a sports variant in SUV dress, one as a classic-short three-door for heavy off-road use - and as a four-door surfer sunnyboy with removable doors that also feels at home off-road. However, common to all three variants is the iconic design DNA of the first Bronco, which made an impression in the 1960s and 1970s. During his digital workshop, Wraith reveals how it was transported into the present and what other challenges had to be overcome.

Like last year, the 18th edition of Autostyle, supported by RAMP, will once again take place digitally - allowing interested parties from all over the world to participate after registering. The series of lectures kicked off on October 7 - with the presentation of the key speakers of the lecture series. Tomorrow, Ford designer Paul Wraith will show how he and his team brought the iconic American Bronco back to life - and what design challenges had to be overcome in the process. The rest of the event schedule is as follows:

  • October 7, 2021: Kick-off event
  • October 14, 2021: Fabrizio Buonamassa for Bulgari.
  • October 21, 2021: Robin Page for Volvo
  • October 28, 2021: Paul Wraith for Ford
  • November 4, 2021: Matteo Battiston for Luxottica.
  • November 11, 2021: Lance Scott for Toyota
  • November 18, 2021: Flavio Manzoni for Ferrari.
  • November 25, 2021: Mitja Borkert for Lamborghini.
  • December 2, 2021: Filippo Taiani for Alcantara.
  • December 9, 2021: Klaus Busse for Maserati


Autostyle 2021 with Ford, Ferrari, Lamborghini, Volvo and Maserati – sign up for the exclusive live streams now!

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