Wild, wilder, Bronco: Ford and Paul Wraith at Autostyle

It has been gone for 25 years - now it is back: the Ford Bronco. And not just back, but boasting a decidedly striking and self-confident design. How the comeback model of the American icon came into being is now revealed by Ford designer Paul Wraith as part of the digital Autostyle 2021.
Text Alfred Rzyski
Photo Ford

Autostyle 2021 with Bulgari, Maserati, Lamborghini, Volvo, Ford and Ferrari - sign up for the exclusive livestreams now!

→ Sign up for the exclusive livestreams now!



They say diamonds are created under pressure. And these can also be of the automotive kind: Like the new Ford Bronco, for example. At least that explains why the team around chief designer Paul Wraith presents such a rugged and authentic off-roader. And that's precisely what he'll be talking about at his Ford workshop at Autostyle 2021. The challenges in developing it? Designing a vehicle so perfectly after a good quarter of a century that the rather heterogeneous fan base immediately takes it to their hearts - while also realizing their own ideas. "There were so many things we wanted to do here," he explains.

The end result is more than respectable. And it comes in three variants: One as a sports variant in SUV dress, one as a classic-short three-door for heavy off-road use - and as a four-door surfer sunnyboy with removable doors that also feels at home off-road. However, common to all three variants is the iconic design DNA of the first Bronco, which made an impression in the 1960s and 1970s. During his digital workshop, Wraith reveals how it was transported into the present and what other challenges had to be overcome.

Like last year, the 18th edition of Autostyle, supported by RAMP, will once again take place digitally - allowing interested parties from all over the world to participate after registering. The series of lectures kicked off on October 7 - with the presentation of the key speakers of the lecture series. Tomorrow, Ford designer Paul Wraith will show how he and his team brought the iconic American Bronco back to life - and what design challenges had to be overcome in the process. The rest of the event schedule is as follows:

  • October 7, 2021: Kick-off event
  • October 14, 2021: Fabrizio Buonamassa for Bulgari.
  • October 21, 2021: Robin Page for Volvo
  • October 28, 2021: Paul Wraith for Ford
  • November 4, 2021: Matteo Battiston for Luxottica.
  • November 11, 2021: Lance Scott for Toyota
  • November 18, 2021: Flavio Manzoni for Ferrari.
  • November 25, 2021: Mitja Borkert for Lamborghini.
  • December 2, 2021: Filippo Taiani for Alcantara.
  • December 9, 2021: Klaus Busse for Maserati


Autostyle 2021 with Ford, Ferrari, Lamborghini, Volvo and Maserati – sign up for the exclusive live streams now!

autostyledesigncompetition.it


ramp shop


Latest articles

Daytona calling: the 24-hour guide

This weekend, the 24-hour race at Daytona is coming up - and the manufacturers are coming from all over the world. Also starting again: Porsche, with the 963, which aims to build on the successes of the Group C legends 956 and 962. But the Bavarian colleagues from BMW are also back - we summarise the most important details.

Paul Newman: Blue-Eyed Cool

He lived an Oscar-worthy life: today Paul Newman would have turned 98. The story of the man who thrilled women and film critics alike, while also being able to drive a car fast and giving a watch its current nickname.

Porsche Vision 357: Homage to the 356

On 8 June 1948, 75 years ago, the 356 "No. 1" Roadster became the first automobile to be registered under the Porsche name - the birth of the sports car brand. Porsche is starting its anniversary year with the Vision 357, which has now been unveiled. And how.

I am ... Amy Shore

Amy Shore is one of Europe's finest and best-known car photographers. She not only loves classic cars, she lives them. Yet not too many people know the woman behind the camera. To kick off ramp's new interview series "I am ...", we get to know the 31-year-old. Oh and by the way, the British woman has also done a shoot for the upcoming ramp #60.