Wind of Change: Klaus Busse and the Maserati Grecale at Autostyle.

Maserati is going full throttle again - also in the crossover market. And with the »Grecale«, the trident will soon present its new and innovative model next to the Levante. Design chief Klaus Busse is already giving us a glimpse tomorrow - at the Autostyle, of course.
Text Alfred Rzyski
Photo Maserati

Autostyle 2021 with Maserati, Ford, Ferrari, Volvo, Toyota and Bulgari.

Register now and watch live!

Wind in itself? Can safely be called intangible, which also lies in the nature of things. At least, if your name isn't Maserati: Because the Italians with the trident have been giving the winds an automotive and above all visible forms since 1963. It all started with the Mistral, followed by the Bora, the Merak, the Ghibli and the Levante. Now? It's the »Grecale's« turn and, as a Mediterranean winter wind, describes a compact SUV - with a 48-volt hybrid system and presumably enough power to get the air masses moving.

Also dynamic and above all new: the revised design DNA, which the Grecale is only the second model to receive after the MC20 super sports car. Chief designer Klaus Busse will therefore also be talking about this at tomorrow's Autostyle workshop: How does it manifest in the Grecale, what makes it stand out? How did the design process for the Grecale work? And then, in addition to the external qualities that have so far been camouflaged, there are also the internal values. These are also supposed to set the Grecale apart from the competition: connectivity and human-machine interfaces in particular are said to be groundbreaking.

Like last year, the 18th, ramp-supported, edition of Autostyle, will be held digitally - enabling interested visitors from all over the world to attend by registering. The series of lectures kicked off on the October 7 - with the introduction of the key speakers of the lecture series. Tomorrow, Maserati Design Director will speak. The remainder of the event schedule is as follows:

October 7, 2021: Kick-off event
October 14, 2021: Fabrizio Buonamassa for Bulgari
October 21, 2021: Robin Page for Volvo
October 28, 2021: Paul Wraith for Ford
November 4, 2021: Matteo Battiston for Luxottica
November 10, 2021: Lance Scott for Toyota
November 18, 2021: Flavio Manzoni for Ferrari
November 25, 2021: Mitja Borkert for Lamborghini
December 2, 2021: Filippo Taiani for Alcantara
December 9, 2021: Klaus Busse for Maserati

Autostyle 2021 with Maserati, Ford, Ferrari, Volvo, Toyota and Bulgari.

Register now and watch live!

ramp shop

Latest articles

Frankfurt Fashion Week: Fashion meets automotive and sustainability

Five days, fashion & Frankfurt: This year's »Frankfurt Fashion Week« will focus on sustainability. At various hotspots in the Main metropolis, you can experience the latest fashion between vehicles, photographs, exhibitions and at webinars.

The Greatest - Muhammad Ali

There was a time when people would set their alarm clocks to watch a live Muhammad Ali fight. And today? The legend would have turned eighty years old. We look back on the extraordinary man and sportsman - also with two extraordinary illustrated books.

ramp #56 – All in Good Time

Control-freak decision-makers are going to need nerves of steel. Because the culture of senseless activism is here to stay. “Change” is the mantra of constant transformation, “innovation” the refrain that defines the prevailing imperative.

The coolness tool

Whether in the Bible, in Newton's garden, or in your pocket: Few things have shaped and changed us as much as the apple. A brief case study - including the fall of man, the discovery of gravity, Apple's new iPhone14 - and something with Tom Cruise and Michael Fassbender.